Developing market research questions for a new product

Developing effective market research questions is crucial for gathering valuable insights about your target audience and their needs, preferences, and behaviors. Here are some tips and examples of market research questions you can ask to gather information about a new product:

Product Concept and Features

  1. What do you think about the idea of a [product name] that [key benefit or feature]?
  2. How important is [specific feature] to you when considering a [product category]?
  3. Would you be interested in a [product name] that [unique selling point]?
  4. How do you think [product name] compares to existing products in the market?

Target Audience and User Profiles

  1. Who do you think would be most likely to use a [product name]?
  2. What are the typical characteristics of someone who would use a [product name] (e.g., age, income, interests)?
  3. How do you think [product name] would fit into your daily routine or lifestyle?
  4. Are there any specific pain points or challenges that you face that a [product name] could help solve?

Product Positioning and Branding

  1. What do you think of the brand name [brand name] for a [product category]?
  2. How do you perceive the brand values and personality of [brand name]?
  3. Would you be more likely to try a [product name] from a brand that [specific brand attribute]?
  4. How do you think [product name] would differentiate itself from competitors in the market?

Pricing and Value

  1. How much would you be willing to pay for a [product name] that [key benefit or feature]?
  2. Do you think the price of a [product name] would be a major factor in your decision to purchase?
  3. How do you think the value of a [product name] compares to its price?
  4. Would you be willing to pay a premium for a [product name] that [unique selling point]?

Purchase Behavior and Intent

  1. How often do you purchase [product category] products, and what do you typically look for when making a purchase?
  2. Would you consider purchasing a [product name] online or in-store?
  3. How important is it for you to be able to try out a [product name] before buying it?
  4. Are you likely to recommend a [product name] to friends or family?

Competitor Analysis

  1. How do you think [product name] compares to [competitor product]?
  2. What do you like or dislike about [competitor product]?
  3. Would you consider switching to a [product name] from a competitor if it offered [specific benefit]?
  4. How do you think [product name] could differentiate itself from [competitor product]?

Additional Tips

  1. Keep your questions concise and easy to understand.
  2. Use open-ended questions to gather qualitative feedback and insights.
  3. Use multiple-choice questions to gather quantitative data and identify trends.
  4. Consider using online surveys, focus groups, or in-depth interviews to gather feedback.
  5. Analyze your data carefully and look for patterns and correlations to inform your product development and marketing strategies.

Remember to tailor your questions to your specific product and target audience, and don't be afraid to ask follow-up questions to gather more information. Good luck with your market research!