Dell new logo 2016
In 2016, Dell introduced a new logo as part of its rebranding efforts. The new logo is a significant departure from the company's previous logo, which featured a stylized letter "D" with a rounded shape.
The new Dell logo, designed by the branding agency Interbrand, features a bold, modern font with the words "Dell" written in a circular motion. The logo is meant to evoke the idea of connection and unity, reflecting the company's focus on bringing people and technology together.
Here are some key features of the new Dell logo:
- Circular shape: The logo features a circular shape, which represents the connection and unity that Dell aims to provide to its customers.
- Bold font: The font used in the logo is bold and modern, conveying a sense of confidence and strength.
- Wordmark: The logo is a wordmark, meaning that it features the company name written in a custom-designed font.
- Color scheme: The logo features a bold, bright blue color, which is meant to evoke feelings of trust, reliability, and innovation.
- Simplified design: The new logo is a significant simplification of the previous logo, which featured a more complex design with multiple elements.
Overall, the new Dell logo is designed to be more modern, bold, and connected, reflecting the company's focus on innovation, customer experience, and global connectivity.