Deliverable for a new brand
Here are some potential deliverables for a new brand:
Brand Identity
- Brand Positioning Statement: A concise statement that defines the brand's purpose, target audience, and unique value proposition.
- Brand Guidelines: A comprehensive document outlining the brand's visual identity, tone of voice, and messaging framework.
- Logo Design: A unique and distinctive logo that represents the brand's identity.
- Color Palette: A selection of colors that reflect the brand's personality and aesthetic.
- Typography: A chosen font or font family that aligns with the brand's tone and style.
Digital Presence
- Website Design: A visually appealing and user-friendly website that showcases the brand's products or services.
- Social Media Assets: A set of social media profiles (e.g. Facebook, Twitter, Instagram) with consistent branding and messaging.
- Email Newsletter Template: A customizable email template that reflects the brand's visual identity.
- Online Advertising: A set of digital ads (e.g. Google Ads, Facebook Ads) that target the brand's desired audience.
Print Materials
- Business Cards: A set of professionally designed business cards that reflect the brand's identity.
- Brochures or Flyers: A printed piece that provides an overview of the brand's products or services.
- Letterhead and Envelopes: A set of printed stationery that reflects the brand's identity.
- Packaging Design: A design for the brand's packaging that reflects its identity and aesthetic.
Content Creation
- Brand Story: A narrative that explains the brand's history, mission, and values.
- Product Descriptions: A set of product descriptions that highlight the brand's unique selling points.
- Blog Content: A set of blog posts that showcase the brand's expertise and thought leadership.
- Video Content: A set of videos that showcase the brand's products or services.
Launch Plan
- Launch Timeline: A detailed timeline outlining the launch plan, including key milestones and deadlines.
- Launch Budget: A budget breakdown outlining the costs associated with launching the brand.
- Launch Strategy: A plan outlining the tactics and channels to be used for the brand's launch.
- Post-Launch Evaluation: A plan for evaluating the success of the brand's launch and identifying areas for improvement.
Additional Deliverables
- Brand Style Guide: A comprehensive guide outlining the brand's tone, voice, and visual identity.
- Brand Ambassador Program: A program outlining the brand's ambassador strategy and how to engage with influencers and partners.
- Customer Journey Map: A visual representation of the customer's journey, highlighting key touchpoints and pain points.
- Competitor Analysis: A report analyzing the brand's competitors, including their strengths, weaknesses, and market positioning.
These deliverables may vary depending on the specific needs and goals of the brand.