Decoding the new consum

I'm happy to help you decode the concept of "new consumption"! However, I need a bit more context to better understand what you're referring to.

Could you please provide more information or clarify what you mean by "new consumption"? Are you talking about:

1. The rise of e-commerce and online shopping?
2. The shift towards experiential consumption (e.g., travel, events, and experiences)?
3. The increasing popularity of subscription-based services (e.g., streaming, software, and product rentals)?
4. The growing trend of sustainable consumption and minimalism?
5. Something else entirely?

Once I have a better understanding of what you're referring to, I can help you decode the concept and provide insights on its implications for businesses, consumers, and the economy.