Data management platform news

Here are some recent news and updates from the data management platform (DMP) industry:

1. Adobe Launches New DMP Features

Adobe has announced new features for its Adobe Audience Manager DMP, including enhanced data management capabilities, improved data quality, and enhanced analytics and reporting. (Source: Adobe Blog)

2. Salesforce Acquires DMP Company, Krux

Salesforce has acquired Krux, a DMP company that helps brands manage and activate their customer data across multiple channels. The acquisition is expected to enhance Salesforce's customer data platform capabilities. (Source: Salesforce Blog)

3. Oracle Launches New DMP Solution

Oracle has launched a new DMP solution that enables marketers to manage and activate their customer data across multiple channels, including mobile, social, and email. The solution is designed to help marketers improve customer engagement and conversion rates. (Source: Oracle Blog)

4. Lotame Launches New DMP Features

Lotame, a DMP company, has launched new features for its Lotame DMP, including enhanced data management capabilities, improved data quality, and enhanced analytics and reporting. The new features are designed to help marketers improve their data-driven marketing efforts. (Source: Lotame Blog)

5. Data Management Platform Market to Reach $10 Billion by 2025

According to a new report by MarketsandMarkets, the global DMP market is expected to reach $10 billion by 2025, growing at a compound annual growth rate (CAGR) of 14.5% during the forecast period. (Source: MarketsandMarkets)

6. DMPs to Play Key Role in Customer Data Platforms

A new report by Forrester has highlighted the importance of DMPs in customer data platforms (CDPs). The report notes that DMPs will play a key role in helping marketers manage and activate their customer data across multiple channels. (Source: Forrester)

7. Data Management Platform Trends to Watch in 2023

A new report by AdExchanger has identified the top trends to watch in the DMP industry in 2023, including the rise of cloud-based DMPs, the importance of data quality, and the need for greater transparency and accountability in data management. (Source: AdExchanger)

8. DMPs to Help Marketers Improve Customer Experience

A new report by Gartner has highlighted the importance of DMPs in helping marketers improve customer experience. The report notes that DMPs will play a key role in helping marketers manage and activate their customer data across multiple channels, leading to improved customer engagement and loyalty. (Source: Gartner)

9. Data Management Platform Company, BlueKai, Acquired by Oracle

Oracle has acquired BlueKai, a DMP company that helps brands manage and activate their customer data across multiple channels. The acquisition is expected to enhance Oracle's customer data platform capabilities. (Source: Oracle Blog)

10. DMPs to Play Key Role in Marketing Automation

A new report by ResearchAndMarkets has highlighted the importance of DMPs in marketing automation. The report notes that DMPs will play a key role in helping marketers automate their marketing efforts, leading to improved efficiency and effectiveness. (Source: ResearchAndMarkets)

These are just a few of the recent news and updates from the DMP industry. As the industry continues to evolve, we can expect to see even more innovation and growth in the years to come.