Daily advert news

Here are some daily advert news updates:

Monday

• New Campaign Alert: Coca-Cola launches a new campaign featuring a refreshed logo and a focus on sustainability. The campaign aims to promote the brand's commitment to reducing waste and increasing recycling. (Source: AdAge)
• Digital Ad Spend: According to a report by eMarketer, digital ad spend is expected to reach $129.3 billion in the US this year, up 14.5% from last year. (Source: eMarketer)

Tuesday

• Influencer Marketing: A new study by Influencer Marketing Hub finds that 70% of marketers plan to increase their influencer marketing budgets in the next 12 months. (Source: Influencer Marketing Hub)
• TV Ad Revenue: According to a report by eMarketer, TV ad revenue is expected to decline by 1.4% this year, due to increased competition from digital media. (Source: eMarketer)

Wednesday

• Social Media Ad Spend: A report by Hootsuite finds that social media ad spend is expected to reach $44.8 billion this year, up 15.1% from last year. (Source: Hootsuite)
• Native Ad Growth: According to a report by Native Advertising Institute, native ad spend is expected to reach $24.4 billion this year, up 22.5% from last year. (Source: Native Advertising Institute)

Thursday

• Podcast Ad Revenue: A report by IAB and PwC finds that podcast ad revenue is expected to reach $1.1 billion this year, up 15.4% from last year. (Source: IAB and PwC)
• Email Marketing: According to a report by Campaign Monitor, email marketing is expected to remain a key channel for marketers, with 85% of marketers planning to increase their email marketing budgets in the next 12 months. (Source: Campaign Monitor)

Friday

• Omnichannel Marketing: A report by Forrester finds that 71% of marketers believe that omnichannel marketing is crucial for customer engagement, but only 44% have a fully integrated omnichannel strategy. (Source: Forrester)
• Video Ad Spend: According to a report by eMarketer, video ad spend is expected to reach $27.2 billion this year, up 14.5% from last year. (Source: eMarketer)

These are just a few examples of daily advert news updates. I hope you find them helpful!