Customer questionnaire for new product

Here's a sample customer questionnaire for a new product:

Product Name: [Insert product name] Product Description: [Insert brief description of the product]

Introduction: Thank you for taking the time to participate in this questionnaire. Your feedback is invaluable in helping us understand your needs and preferences for our new product. Please answer the questions honestly and to the best of your ability.

Section 1: Product Awareness

  1. How did you hear about our new product?
    • Social media
    • Online advertisement
    • Friend or family member
    • Other (please specify)
  2. Have you used similar products in the past? If yes, which ones?
  3. What do you think is the main benefit of our new product?

Section 2: Product Features

  1. How important is each of the following features to you when considering a product like ours? (Scale: 1-5, where 1 is "not important at all" and 5 is "very important")
    • Ease of use
    • Durability
    • Price
    • Design and aesthetics
    • Functionality
    • Other (please specify)
  2. Are there any specific features you would like to see in our product that are not currently available?

Section 3: Product Usage

  1. How do you plan to use our new product? (Check all that apply)
    • For personal use
    • For professional use
    • For recreational use
    • Other (please specify)
  2. How often do you plan to use our product?
    • Daily
    • Weekly
    • Monthly
    • Rarely
  3. Are there any specific tasks or activities you would like to perform with our product?

Section 4: Satisfaction and Expectations

  1. How satisfied are you with the current products in the market that offer similar features to our new product? (Scale: 1-5, where 1 is "very dissatisfied" and 5 is "very satisfied")
  2. What do you expect from our new product in terms of performance, quality, and value for money?
  3. Are there any specific pain points or challenges you face when using similar products that our new product should address?

Section 5: Additional Comments

  1. Do you have any additional comments or suggestions about our new product?
  2. Is there anything you would like to see changed or improved about our product?

Conclusion: Thank you for taking the time to participate in this questionnaire. Your feedback is invaluable in helping us create a product that meets your needs and exceeds your expectations. If you have any further questions or concerns, please don't hesitate to contact us.

Demographic Information: (Optional) If you would like to provide demographic information, please fill out the following:

This is just a sample questionnaire, and you may need to modify it based on your specific product and target audience. It's also a good idea to keep the questionnaire concise and easy to understand to ensure high response rates.