Current and new segments of fast food mobile app users

Here are some current and new segments of fast food mobile app users:

Current Segments:

  1. Frequent Diners: These users order from the app regularly, often multiple times a week. They are loyal to the brand and appreciate the convenience of mobile ordering.
  2. Busy Professionals: These users are always on-the-go and value the speed and convenience of mobile ordering. They often order during their lunch break or after work.
  3. Families with Young Children: These users appreciate the ease of ordering and picking up food on the go, making it a convenient option for busy families.
  4. Young Adults (18-24): This age group is highly active on social media and enjoys the social aspect of sharing food experiences on platforms like Instagram and Facebook.
  5. Urban Dwellers: City residents often have limited time and prefer the convenience of mobile ordering, especially for late-night or quick meals.

New Segments:

  1. Health-Conscious Consumers: With the rise of wellness and healthy eating, this segment is looking for fast food options that cater to their dietary needs, such as gluten-free, vegan, or low-carb options.
  2. Environmentally Conscious Consumers: This segment is concerned about the environmental impact of their food choices and may opt for sustainable packaging, locally sourced ingredients, or plant-based options.
  3. Foodies: Adventurous eaters who enjoy trying new flavors and cuisines are increasingly using mobile apps to discover new restaurants and order unique dishes.
  4. Senior Citizens: As the population ages, seniors are becoming more tech-savvy and are adopting mobile apps to order food, especially for convenience and accessibility reasons.
  5. Remote Workers: With the rise of remote work, this segment is looking for convenient and flexible food options that can be ordered and picked up or delivered to their home or office.

Key Characteristics:

  1. Convenience: All segments value the convenience of mobile ordering, whether it's for time-saving or accessibility reasons.
  2. Personalization: Many segments, especially younger adults and foodies, appreciate personalized recommendations and offers based on their preferences and ordering history.
  3. Social Sharing: Young adults and families with young children enjoy sharing their food experiences on social media, making social sharing a key aspect of their mobile app experience.
  4. Sustainability: Environmentally conscious consumers and health-conscious consumers are increasingly looking for sustainable and healthy options, respectively.
  5. Flexibility: Remote workers and busy professionals appreciate the flexibility of mobile ordering, including the ability to order ahead, skip lines, and pick up or have food delivered.

By understanding these segments and their characteristics, fast food chains can tailor their mobile app experiences to meet the evolving needs and preferences of their customers.