Cookie policy news

Here are some recent news articles and updates related to cookie policies:

Google's Cookie Policy Update

• Google has announced that it will start using a new cookie policy that will allow users to opt-out of tracking by default. The new policy will be rolled out in the coming months. (Source: The Verge)
• Google's new cookie policy will use a technology called "FLoC" (Federated Learning of Cohorts) to group users into categories based on their browsing behavior, allowing advertisers to target them without tracking individual users. (Source: AdExchanger)

EU Cookie Law Update

• The European Union's General Data Protection Regulation (GDPR) has been updated to include new rules on cookie consent. The update requires websites to obtain explicit consent from users before setting cookies, and provides users with more control over their cookie preferences. (Source: EurActiv)
• The EU's ePrivacy Regulation, which is expected to replace the current cookie law, is expected to introduce stricter rules on cookie consent and data protection. (Source: Computer Weekly)

Cookie Consent Management Platforms

• Cookie consent management platforms (CCMPs) are becoming increasingly popular as a way for websites to comply with cookie laws and regulations. CCMPs provide users with a simple way to manage their cookie preferences and provide website owners with a way to obtain valid consent. (Source: MarTech Today)
• CCMPs are also being used to help websites comply with the EU's GDPR and ePrivacy Regulation. (Source: The Drum)

Cookie-Free Browsing

• Some companies are developing cookie-free browsing technologies that use alternative methods to track users, such as device fingerprinting or behavioral analysis. (Source: AdExchanger)
• However, some experts argue that these technologies may not be as effective as traditional cookies and may raise new privacy concerns. (Source: The Verge)

Cookie Policy Compliance

• Many websites are still not complying with cookie laws and regulations, putting them at risk of fines and reputational damage. (Source: The Guardian)
• Website owners are advised to review their cookie policies and ensure that they are compliant with relevant laws and regulations. (Source: Computer Weekly)