Competitive intelligence analysis and strategy new york routledge
A great book!
"Competitive Intelligence Analysis and Strategy" by David A. DeLong and David M. J. Llewellyn is a comprehensive guide to competitive intelligence (CI) analysis and strategy, published by Routledge in 2018.
Here's a brief overview:
Book Summary
This book provides a comprehensive introduction to competitive intelligence analysis and strategy, covering the principles, methods, and best practices for gathering, analyzing, and using competitive intelligence to inform business decisions. The authors, both experts in the field, offer a practical and accessible guide for students, researchers, and professionals seeking to understand and apply competitive intelligence in their organizations.
Key Topics
- Introduction to Competitive Intelligence: Definition, importance, and benefits of competitive intelligence.
- Competitive Intelligence Analysis: Methods and techniques for gathering and analyzing competitive intelligence, including market research, competitor analysis, and scenario planning.
- Competitive Intelligence Strategy: How to develop and implement a competitive intelligence strategy, including setting goals, identifying key competitors, and prioritizing intelligence gathering.
- Competitive Intelligence Tools and Techniques: Overview of various tools and techniques used in competitive intelligence, such as social media monitoring, web scraping, and data mining.
- Case Studies: Real-world examples of competitive intelligence in action, including case studies from various industries and organizations.
- Best Practices: Tips and guidelines for effective competitive intelligence analysis and strategy, including ethics, legal considerations, and stakeholder management.
Target Audience
This book is designed for:
- Students of business, management, and related fields seeking to understand competitive intelligence and its applications.
- Professionals in business, marketing, and strategy development who want to improve their competitive intelligence skills and knowledge.
- Researchers and academics interested in competitive intelligence and its impact on business decision-making.
Reviews
The book has received positive reviews from experts in the field, praising its clarity, comprehensiveness, and practicality. For example, one reviewer noted: "This book is a must-read for anyone interested in competitive intelligence. The authors provide a clear and concise overview of the field, and their case studies and examples are engaging and relevant."
Overall, "Competitive Intelligence Analysis and Strategy" is a valuable resource for anyone seeking to understand and apply competitive intelligence in their organization.