Commercial photography news

Here are some recent news and trends in commercial photography:

Industry Trends:

  1. Increased demand for e-commerce photography: With the rise of online shopping, commercial photographers are in high demand to create high-quality product images for e-commerce websites.
  2. Growing importance of social media content: Brands are looking for photographers who can create engaging, visually appealing content for social media platforms like Instagram, Facebook, and Twitter.
  3. Advancements in drone photography: Drone technology is becoming more accessible and affordable, allowing photographers to capture unique aerial perspectives and expand their services.
  4. Rise of virtual and augmented reality: Commercial photographers are being asked to create immersive experiences using VR and AR technology to showcase products and services.

Awards and Recognition:

  1. PDN's 30: Professional Photographer magazine's annual list of the 30 most influential photographers in the industry.
  2. Communication Arts Photography Annual: A prestigious competition recognizing excellence in commercial photography.
  3. ADC Awards: The Art Directors Club's annual awards honoring outstanding work in advertising, design, and photography.

New Equipment and Software:

  1. Fujifilm's GFX 50R: A new medium-format camera designed for commercial and fine-art photography.
  2. Adobe's Lightroom and Photoshop updates: Regular updates to the popular photo editing software, including new features and improvements.
  3. DJI's Mavic 2 Pro: A high-end drone with a Hasselblad camera, ideal for commercial and aerial photography.

Industry Events:

  1. PhotoPlus Expo: An annual trade show and conference for photographers, featuring workshops, seminars, and product demonstrations.
  2. ASMP's (American Society of Media Photographers) Annual Conference: A conference focused on the business and creative aspects of commercial photography.
  3. PDN's PhotoPlus Conference: A conference featuring industry leaders, workshops, and networking opportunities.

Notable Commercial Photography Campaigns:

  1. Nike's "Dream Crazier" campaign: A powerful campaign featuring female athletes and photographers, highlighting women's empowerment and equality.
  2. Apple's "Behind the Mac" campaign: A series of ads showcasing the creative process of artists and designers using Mac computers.
  3. Coca-Cola's "Taste the Feeling" campaign: A global campaign featuring vibrant, colorful imagery and storytelling.

These are just a few examples of the latest news and trends in commercial photography. The industry is constantly evolving, and it's essential to stay up-to-date with the latest developments to remain competitive.