The Nigeria Football Federation and Coca-Cola Nigeria Limited on Wednesday in Lagos signed a partnership that made the beverage company the ‘Official Soft Drink and Co-Sponsor of Nigeria National Teams’.
The Head of Strategic Marketing (Sparkling) at Coca-Cola’s West Africa Business Unit, Cletus Onyebuoha, said: “We are proud and excited to partner with the Nigeria Football Federation as a sponsor of the Nigeria National Teams. Historically, Coca-Cola has always been in the forefront of corporate support for the development of football in Nigeria.
“This sponsorship of the Nigeria National Teams is a further demonstration of Coca-Cola’s commitment to football in Nigeria at all levels and our support for communities where we operate. Everyone knows that Coca-Cola is the Official Global Partner of the FIFA World Cup Russia 2018.”
NFF President, Mr. Amaju Melvin Pinnick, expressed his delight at the deal.
He said, “It is heartwarming that Coca-Cola has chosen to come into sponsorship of the Nigeria National Teams at a time that we are all committed to the mission of achieving the best –ever outing for Nigeria (and Africa) at the FIFA World Cup finals, and to take the other teams to the next level while building a sustainable football culture for the country.”
Pinnick reiterated the NFF’s determination to complete work on six mini–secretariats in six states within the next two months, and to have the mini –secretariat in each of the 36 States and the FCT within the next three years.
He said, “We also intend to commission at least two football pitches in each State of the Federation and the FCT within the next five years. This is part of our efforts to take football back to the grassroots.”