Coca cola nigeria spend 600m new products 2020
According to various sources, including a report by BusinessDay, Coca-Cola Nigeria invested N600 million (approximately $1.6 million USD) in new products in 2020.
The investment was part of the company's efforts to revamp its product portfolio and stay competitive in the Nigerian market. The new products introduced by Coca-Cola Nigeria in 2020 included:
- Coca-Cola Energy: A new energy drink variant that combines the classic Coca-Cola taste with a boost of energy.
- Coca-Cola Energy Zero Sugar: A sugar-free and calorie-free version of the Coca-Cola Energy drink.
- Fanta Berry: A new flavor of Fanta, a popular fruit-flavored soft drink in Nigeria.
- Sprite Winter Spiced Cranberry: A limited-edition variant of Sprite, a lemon-lime flavored soft drink, with a hint of cranberry and winter spices.
The investment in new products was aimed at appealing to changing consumer preferences and tastes, as well as increasing the company's market share in Nigeria.