Coca cola new look

You're referring to the recent redesign of the Coca-Cola logo and packaging!

In 2019, Coca-Cola introduced a new look for its iconic brand, which aimed to modernize the company's visual identity while still honoring its heritage. Here are some key changes:

Logo:

• The new logo features a more simplified and streamlined design, with a more rounded and curved shape.
• The iconic Spencerian script font has been updated to a more modern, sans-serif font.
• The logo is now more versatile, allowing for easier use across various platforms, including digital media.

Packaging:

• The new packaging design features a more minimalist approach, with a focus on clean lines, simple shapes, and a bold color scheme.
• The iconic contour bottle shape remains, but with a more modern twist, featuring a more pronounced curve and a slightly taller shape.
• The packaging now features a more prominent display of the Coca-Cola logo, with the brand name written in the new font.

Color scheme:

• The classic Coca-Cola red color remains, but with a slightly darker and more vibrant shade.
• The packaging also features a new accent color, a bright, poppy red, which adds a pop of color and energy to the design.

Overall:

• The new look aims to appeal to a younger generation of consumers, while still honoring the brand's rich history and heritage.
• The design is meant to be more flexible and adaptable, allowing Coca-Cola to easily update its packaging and marketing materials across various platforms.

What do you think of the new look? Do you like the modern twist on the classic design?