Coca cola new logo
You're referring to the recent redesign of the iconic Coca-Cola logo!
In 2020, Coca-Cola introduced a new logo design, which marked the first major update to the brand's visual identity in over 130 years. The new logo is designed to be more modern, dynamic, and versatile, while still paying homage to the brand's rich history and heritage.
Here are some key features of the new Coca-Cola logo:
- Simplified typography: The new logo features a simplified, sans-serif font that is more legible and easier to read. The font is inspired by the original Spencerian script used in the 1880s.
- Dynamic ribbon: The iconic Coca-Cola script is now integrated into a dynamic ribbon that wraps around the brand name. This ribbon is designed to evoke the idea of movement, energy, and joy.
- Color palette: The new logo features a bold, bright red color that is more vibrant and attention-grabbing than the previous logo. The red color is also designed to be more versatile, allowing it to be used across a wide range of packaging, advertising, and digital platforms.
- Iconic bottle shape: The new logo incorporates the iconic Coca-Cola bottle shape, which is now more prominent and stylized. The bottle shape is a key part of the brand's identity and is often recognized as a symbol of the brand.
- Customizable: The new logo is designed to be highly customizable, allowing Coca-Cola to adapt the design to different markets, products, and packaging formats.
Overall, the new Coca-Cola logo is designed to be more modern, dynamic, and engaging, while still honoring the brand's rich history and heritage.