Classic but new advert
A classic but new advert! Here's a potential idea:
Product: Coca-Cola
Classic Advert: The iconic "I'd Like to Teach the World to Sing (In Perfect Harmony)" commercial from 1971, featuring a multicultural group of people singing together in harmony.
New Twist: Update the commercial to reflect modern society, while maintaining the same message of unity and togetherness.
New Advert:
The commercial opens with a diverse group of people from different backgrounds and ages, all gathered in a large outdoor space. They're all holding smartphones and tablets, and the camera pans across the group to show the various devices they're using.
As the music starts, the group begins to sing the familiar melody, but this time with a modern twist. They're all singing along to the song, but they're also incorporating their own languages, accents, and cultural references into the lyrics.
The camera cuts to a montage of the group using their devices to connect with each other and the world around them. They're sharing photos, videos, and messages, and the camera shows the impact that these connections are having on their lives.
As the song reaches its climax, the group comes together to sing in perfect harmony, with their devices held aloft like candles. The camera pans out to show the entire group, and the screen fades to black with the Coca-Cola logo and the tagline "Taste the Feeling" appearing on screen.
Why it works:
- The commercial pays homage to the classic advert while updating it for modern audiences.
- The use of diverse characters and languages reflects the changing demographics of the world and the importance of inclusivity.
- The incorporation of technology and social media highlights the ways in which people are connecting with each other in the digital age.
- The message of unity and togetherness remains at the heart of the commercial, making it a powerful and uplifting advertisement.
Target Audience:
- Demographics: 18-45 years old
- Psychographics: People who value diversity, inclusivity, and connection
- Interests: Music, technology, social media, and pop culture
Media Channels:
- Television: Air the commercial during prime-time programming, sports events, and music festivals.
- Social Media: Share the commercial on YouTube, Facebook, Instagram, and Twitter, and encourage users to share their own videos and messages using the hashtag #TasteTheFeeling.
- Online Video: Run the commercial on streaming services like Netflix, Hulu, and Amazon Prime.
- Outdoor Advertising: Display the commercial on billboards and digital screens in high-traffic areas.
Budget Allocation:
- Television: 40%
- Social Media: 30%
- Online Video: 15%
- Outdoor Advertising: 15%
Timeline:
- Pre-production: 6 weeks
- Production: 2 weeks
- Post-production: 4 weeks
- Launch: 2 weeks
Total Budget: $1.5 million