Chipotle mexcian grill new store analysis 2018

Here's an analysis of Chipotle Mexican Grill's new store performance in 2018:

New Store Openings:

• In 2018, Chipotle opened 181 new restaurants, bringing the total number of locations to 2,000.
• This represents a 10% increase in the number of locations compared to 2017.

Average Unit Volume (AUV):

• The average unit volume (AUV) for new Chipotle locations opened in 2018 was $2.3 million, which is an increase of 10% compared to the AUV for new locations opened in 2017.
• The AUV for all Chipotle locations, including both new and existing restaurants, was $2.1 million in 2018, which is an increase of 8% compared to 2017.

Sales Growth:

• Chipotle's same-store sales (SSS) growth for 2018 was 10.2%, which is an improvement from the 3.4% SSS growth in 2017.
• The company's SSS growth was driven by a combination of factors, including menu price increases, higher average order values, and increased customer traffic.

New Store Performance:

• According to a report by Nation's Restaurant News, the top-performing Chipotle locations in 2018 had AUVs ranging from $2.5 million to $3.5 million.
• The report also noted that the bottom-performing Chipotle locations had AUVs ranging from $1.5 million to $2.0 million.
• Chipotle's new store performance has been improving in recent years, with the company's new store AUV increasing by 15% in 2018 compared to 2017.

Key Factors Contributing to New Store Success:

• Strong brand recognition and loyalty: Chipotle has a strong brand reputation and loyal customer base, which helps drive sales and traffic to new locations.
• Effective marketing and advertising: Chipotle has been investing in targeted marketing and advertising campaigns to attract new customers and increase brand awareness.
• Menu innovation: Chipotle has been introducing new menu items and promotions to keep the brand fresh and exciting for customers.
• Operational efficiency: Chipotle has been focusing on improving operational efficiency, including streamlining menu offerings and reducing wait times, to increase customer satisfaction and drive sales.

Challenges and Opportunities:

• Competition: Chipotle faces intense competition in the fast-casual Mexican market, with other popular chains such as Moe's Southwest Grill and Qdoba Mexican Grill.
• Food safety concerns: Chipotle has faced food safety concerns in the past, which have impacted sales and brand reputation.
• Digital transformation: Chipotle is investing in digital transformation, including mobile ordering and delivery, to stay competitive and attract new customers.

Overall, Chipotle's new store performance in 2018 was strong, with improving AUVs and SSS growth. The company's focus on menu innovation, operational efficiency, and digital transformation will be key to driving continued success in the future.