Chelsea new kit deal
You're referring to the Chelsea FC kit deal!
As of the 2020-21 season, Chelsea FC has a kit deal with Nike, which is a 15-year partnership worth a reported £900 million (approximately $1.2 billion USD). The deal was signed in 2016 and runs until 2031.
Here are some key details about the Chelsea FC kit deal with Nike:
- Duration: 15 years (2016-2031)
- Value: £900 million (approximately $1.2 billion USD)
- Kit design: Nike designs and manufactures Chelsea FC's home, away, and third kits, as well as training wear and other apparel.
- Merchandise: The partnership includes the production and sale of Chelsea FC-branded merchandise, such as jerseys, hats, scarves, and other apparel.
- Global reach: The deal covers all territories worldwide, with Nike having the exclusive rights to manufacture and distribute Chelsea FC kits and apparel globally.
- Marketing and promotion: Nike and Chelsea FC work together to promote the partnership through various marketing campaigns, including social media, print, and television advertising.
It's worth noting that the kit deal is one of the most lucrative in the world of football, and it's a significant revenue stream for Chelsea FC. The club uses the revenue generated from the kit deal to invest in its playing squad, infrastructure, and other areas of the business.