Chelsea new endorsement deal
You're referring to Chelsea FC's latest endorsement deal!
As of my knowledge cutoff, Chelsea FC has partnered with several brands for various endorsement deals. Here are a few notable ones:
- Nike: Chelsea FC has a long-standing partnership with Nike, which was extended in 2016 for a reported £40 million per year. The deal makes Nike the club's official kit supplier.
- Carabao: In 2018, Chelsea FC signed a three-year deal with Carabao, a Thai energy drink company, worth £40 million. The partnership includes branding on the club's shirts and other marketing initiatives.
- EA Sports: Chelsea FC has a partnership with EA Sports, the video game developer behind the FIFA series. The deal allows EA Sports to feature the club's players and branding in their games.
- Heineken: In 2020, Chelsea FC partnered with Heineken, a global beer brand, for a reported £10 million per year. The deal includes branding on the club's shirts and other marketing initiatives.
- Gulf Oil: Chelsea FC has a partnership with Gulf Oil, a global energy company, which includes branding on the club's shirts and other marketing initiatives.
These are just a few examples of Chelsea FC's endorsement deals. The club likely has other partnerships with various brands, but these are some of the most notable ones.