Chelsea fc new logo
You're referring to the recent rebranding of Chelsea FC!
In March 2021, Chelsea FC unveiled a new crest and kit design, which marked a significant change for the club. Here's a brief overview:
New Crest:
The new crest features a more modern and streamlined design, while still paying homage to the club's rich history. The main changes include:
- A simplified, more geometric shape, with a circular border and a blue and white color scheme.
- The addition of a golden lion's head, which is a nod to the club's nickname "The Blues" and the lion's head that appears on the club's original crest.
- The removal of the St. George's Cross, which was a reference to the club's London roots.
New Kit Design:
The new kit design features a bold, modern look, with a focus on blue and white colors. The main changes include:
- A new blue home kit with a white trim, featuring a unique pattern of diagonal stripes.
- An all-white away kit with a blue trim, featuring a geometric pattern.
- A third kit featuring a bold, bright blue color with white accents.
Reaction to the Rebranding:
The rebranding received mixed reactions from fans, with some praising the modernization and others expressing disappointment at the loss of the traditional crest and kit design. However, the club has stated that the changes were made to appeal to a wider audience and to better represent the club's global identity.
What do you think of the new Chelsea FC crest and kit design?