Champion breweries new logo

Champion Brewing Company is a craft brewery based in Charlottesville, Virginia. In 2020, they unveiled a new logo as part of a rebranding effort. Here's a breakdown of the new logo:

Design:

The new logo features a stylized letter "C" made up of hops, with the brewery's name written in a modern, sans-serif font next to it. The hops are arranged in a circular pattern, creating a sense of unity and harmony.

Color scheme:

The primary color is a deep, rich green (#2E865F), which represents the brewery's connection to nature and the hop plant. The secondary color is a warm, golden yellow (#F7DC6F), which evokes feelings of sunshine and happiness.

Meaning:

The new logo is designed to reflect the brewery's values and mission. The hops represent the foundation of the brewery's craft, while the circular pattern symbolizes the connection between the brewery, the community, and the environment. The green color is meant to evoke feelings of growth, harmony, and sustainability.

Typography:

The font used for the brewery's name is clean, modern, and easy to read. The text is set in a bold weight to give it a strong, confident presence.

Overall:

The new logo is a significant departure from the brewery's previous branding, which featured a more rustic, hand-drawn design. The modern, stylized design is meant to appeal to a wider audience and better represent the brewery's commitment to quality, community, and sustainability.

Here's a comparison of the old and new logos:

Old logo:

New logo:

What do you think of the new logo? Do you prefer the old or new design?