Case studies of how companies launched their new logo

Here are some case studies of how companies launched their new logos:

  1. Airbnb's New Logo (2014)

Airbnb launched its new logo in 2014, which was a significant departure from its previous logo. The company wanted to create a logo that was more modern, simple, and scalable. The new logo features a stylized letter "A" made up of multiple colors, representing the diversity of its community.

To launch the new logo, Airbnb created a series of social media posts and videos showcasing the design process and the thinking behind the new logo. The company also partnered with popular designers and influencers to share their own interpretations of the new logo.

Result: The new logo received widespread acclaim and helped to rebrand Airbnb as a modern and innovative company.

  1. Starbucks' New Logo (2011)

Starbucks launched its new logo in 2011, which removed the words "Starbucks Coffee" and replaced them with a siren logo. The company wanted to simplify its branding and focus on its iconic siren logo.

To launch the new logo, Starbucks created a series of ads and promotional materials featuring the new logo. The company also partnered with popular designers and artists to create custom designs featuring the new logo.

Result: The new logo received mixed reviews, but ultimately helped to rebrand Starbucks as a more modern and sophisticated company.

  1. Google's New Logo (2015)

Google launched its new logo in 2015, which featured a simpler and more colorful design. The company wanted to create a logo that was more modern and playful, reflecting its brand values.

To launch the new logo, Google created a series of animated GIFs and videos showcasing the design process and the thinking behind the new logo. The company also partnered with popular designers and artists to create custom designs featuring the new logo.

Result: The new logo received widespread acclaim and helped to rebrand Google as a more playful and innovative company.

  1. Coca-Cola's New Logo (2011)

Coca-Cola launched its new logo in 2011, which featured a simplified and more modern design. The company wanted to create a logo that was more versatile and could be used across different platforms.

To launch the new logo, Coca-Cola created a series of ads and promotional materials featuring the new logo. The company also partnered with popular designers and artists to create custom designs featuring the new logo.

Result: The new logo received mixed reviews, but ultimately helped to rebrand Coca-Cola as a more modern and innovative company.

  1. Instagram's New Logo (2016)

Instagram launched its new logo in 2016, which featured a simplified and more colorful design. The company wanted to create a logo that was more modern and playful, reflecting its brand values.

To launch the new logo, Instagram created a series of social media posts and videos showcasing the design process and the thinking behind the new logo. The company also partnered with popular designers and artists to create custom designs featuring the new logo.

Result: The new logo received widespread acclaim and helped to rebrand Instagram as a more modern and playful company.

  1. Microsoft's New Logo (2012)

Microsoft launched its new logo in 2012, which featured a simplified and more modern design. The company wanted to create a logo that was more versatile and could be used across different platforms.

To launch the new logo, Microsoft created a series of ads and promotional materials featuring the new logo. The company also partnered with popular designers and artists to create custom designs featuring the new logo.

Result: The new logo received mixed reviews, but ultimately helped to rebrand Microsoft as a more modern and innovative company.

  1. Dell's New Logo (2009)

Dell launched its new logo in 2009, which featured a simplified and more modern design. The company wanted to create a logo that was more versatile and could be used across different platforms.

To launch the new logo, Dell created a series of ads and promotional materials featuring the new logo. The company also partnered with popular designers and artists to create custom designs featuring the new logo.

Result: The new logo received mixed reviews, but ultimately helped to rebrand Dell as a more modern and innovative company.

  1. IBM's New Logo (2008)

IBM launched its new logo in 2008, which featured a simplified and more modern design. The company wanted to create a logo that was more versatile and could be used across different platforms.

To launch the new logo, IBM created a series of ads and promotional materials featuring the new logo. The company also partnered with popular designers and artists to create custom designs featuring the new logo.

Result: The new logo received mixed reviews, but ultimately helped to rebrand IBM as a more modern and innovative company.

  1. American Express's New Logo (2010)

American Express launched its new logo in 2010, which featured a simplified and more modern design. The company wanted to create a logo that was more versatile and could be used across different platforms.

To launch the new logo, American Express created a series of ads and promotional materials featuring the new logo. The company also partnered with popular designers and artists to create custom designs featuring the new logo.

Result: The new logo received mixed reviews, but ultimately helped to rebrand American Express as a more modern and innovative company.

  1. Unilever's New Logo (2018)

Unilever launched its new logo in 2018, which featured a simplified and more modern design. The company wanted to create a logo that was more versatile and could be used across different platforms.

To launch the new logo, Unilever created a series of social media posts and videos showcasing the design process and the thinking behind the new logo. The company also partnered with popular designers and artists to create custom designs featuring the new logo.

Result: The new logo received widespread acclaim and helped to rebrand Unilever as a more modern and innovative company.

These case studies demonstrate the importance of a well-planned logo launch, which can help to rebrand a company and create a lasting impression on its audience.