Cafe one new logo

Here's a potential new logo design for Cafe One:

Logo Concept:

The logo features a stylized letter "C" made up of coffee cups, with the cups forming a circular shape around the letter. The cups are designed to resemble the iconic Cafe One cups, with a modern twist. The logo is set against a warm, rich brown background that evokes the feeling of a cozy cafe.

Color Scheme:

Typography:

The font used for the logotype is a clean, modern sans-serif font (Open Sans) with a subtle rounded edge to give it a friendly, approachable feel.

Iconography:

The coffee cups in the logo are designed to be simple, yet distinctive. The cups are stylized to resemble the Cafe One cups, with a subtle nod to the brand's heritage. The cups are arranged in a circular pattern to create a sense of unity and harmony.

Logo Variations:

To ensure versatility, I've created a few logo variations:

  1. Primary Logo: This is the main logo with the letter "C" made up of coffee cups, set against the warm brown background.
  2. Icon-Only Logo: This is the coffee cup icon without the logotype, which can be used as a standalone icon or in conjunction with the primary logo.
  3. Text-Only Logo: This is the logotype (Cafe One) without the icon, which can be used in situations where a more straightforward text-based logo is needed.

Logo Rationale:

The new logo design aims to:

  1. Evolve the brand identity: The logo updates the classic Cafe One design while maintaining its heritage and familiarity.
  2. Emphasize the cafe experience: The coffee cups in the logo create a sense of warmth and coziness, inviting customers to come and enjoy a cup of coffee at Cafe One.
  3. Stand out in a crowded market: The unique combination of the stylized letter "C" and the coffee cups sets Cafe One apart from other cafes and coffee shops.

I hope you like the design!