Budweiser new logo

You're referring to the recent redesign of the iconic Budweiser logo!

In 2020, Anheuser-Busch, the parent company of Budweiser, unveiled a new logo for the brand. The updated design aims to modernize the classic Budweiser look while maintaining its heritage and recognition.

Here are some key changes:

  1. Simplified typography: The new logo features a more streamlined, sans-serif font, replacing the traditional serif font used since 1876.
  2. Cleaner lines: The design has a more minimalist approach, with fewer lines and a more geometric shape.
  3. Bolder colors: The logo's colors are more vibrant and saturated, with a deeper red and a brighter gold.
  4. Updated crest: The iconic Budweiser crest, featuring a shield and the brand's name, has been updated with a more modern, stylized design.

The new logo is intended to appeal to a younger audience while still honoring the brand's rich history and heritage. What do you think of the updated design?