Broadcast media decision making determinants on news content selection pdf
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Title: Broadcast Media Decision Making Determinants on News Content Selection
Abstract:
This study examines the determinants of news content selection in broadcast media, focusing on the decision-making processes of news editors and producers. The study uses a mixed-methods approach, combining both qualitative and quantitative data collection and analysis methods. The results show that a combination of internal and external factors influence news content selection, including audience demand, competition, editorial policy, and resource availability. The study also highlights the importance of considering the role of individual biases and professional norms in the decision-making process.
Introduction:
The selection of news content is a crucial aspect of broadcast media, as it determines what information is disseminated to the public. News editors and producers play a vital role in this process, as they are responsible for deciding what stories to cover, how to present them, and what information to include or exclude. Despite the importance of this process, there is limited research on the determinants of news content selection in broadcast media.
Methodology:
This study used a mixed-methods approach, combining both qualitative and quantitative data collection and analysis methods. A survey was conducted among news editors and producers from various broadcast media outlets, and in-depth interviews were conducted with a subset of respondents. The survey and interview data were analyzed using descriptive statistics and thematic analysis, respectively.
Results:
The results show that a combination of internal and external factors influence news content selection. Internal factors include:
- Audience demand: News editors and producers consider what their audience wants to hear and what will attract the most viewers.
- Competition: The study found that news editors and producers are aware of the competition and try to differentiate their content to stand out.
- Editorial policy: News editors and producers are guided by their organization's editorial policy, which outlines the types of stories that should be covered and how they should be presented.
- Resource availability: News editors and producers consider the availability of resources, such as personnel, equipment, and budget, when selecting news content.
External factors include:
- Political and social context: News editors and producers are influenced by the political and social context in which they operate, including government policies, public opinion, and social movements.
- Professional norms: News editors and producers are guided by professional norms and standards, such as the need to be objective and balanced in their reporting.
Conclusion:
The study highlights the complexity of news content selection in broadcast media, with a combination of internal and external factors influencing the decision-making process. The results suggest that news editors and producers are driven by a combination of audience demand, competition, editorial policy, and resource availability, as well as external factors such as political and social context and professional norms. The study's findings have implications for the development of effective news content selection strategies and the promotion of high-quality journalism.
References:
- [Insert references cited in the study]
Appendices:
- [Insert appendices, such as survey questions, interview protocols, and data analysis procedures]