Bread crumbs setting in news paper nine

I think I understand what you're getting at!

"Breadcrumbs setting in newspaper nine" is a clever play on words. Here's my interpretation:

So, if I'm correct, "breadcrumbs setting in newspaper nine" could be a humorous way of saying that someone is adding breadcrumbs (perhaps as a topping or garnish) to a specific section of the newspaper, likely the sports section. Am I right?