Brands & marketing news

Here are some recent brands and marketing news:

Brands:

  1. Nike's new logo: Nike has unveiled a new logo that is a simplified version of its classic swoosh design. The new logo is designed to be more versatile and adaptable for use across different platforms and products. (Source: Adweek)
  2. Amazon's new brand: Amazon has launched a new brand called "Amazon Elements" which will offer a range of household essentials such as diapers, wipes, and baby food. (Source: The Verge)
  3. Coca-Cola's new packaging: Coca-Cola has introduced a new packaging design for its iconic bottle and can, featuring a more modern and sleek look. (Source: AdAge)

Marketing:

  1. Influencer marketing: A new study by Influencer Marketing Hub found that 70% of marketers plan to increase their influencer marketing budgets in the next 12 months. (Source: Influencer Marketing Hub)
  2. Social media advertising: A report by Hootsuite found that 71% of marketers plan to increase their social media advertising budgets in the next 12 months. (Source: Hootsuite)
  3. Personalization: A study by Salesforce found that 80% of consumers are more likely to do business with a company that offers personalized experiences. (Source: Salesforce)
  4. Video marketing: A report by HubSpot found that 72% of customers would rather watch a video to learn about a product or service than read about it. (Source: HubSpot)
  5. AI-powered marketing: A study by Salesforce found that 61% of marketers are using AI-powered marketing tools to improve customer engagement and conversion rates. (Source: Salesforce)

Industry Trends:

  1. Sustainability: Many brands are prioritizing sustainability and environmental responsibility in their marketing efforts, with 75% of consumers saying they would switch to a brand that supports a good cause. (Source: Cone/Porter Novelli)
  2. Diversity and inclusion: Brands are also prioritizing diversity and inclusion in their marketing efforts, with 70% of consumers saying they are more likely to support a brand that promotes diversity and inclusion. (Source: Edelman)
  3. Voice search: Voice search is becoming increasingly popular, with 55% of consumers using voice search to find products and services. (Source: BrightLocal)

I hope you find these news updates interesting and informative!