Brand and marketing news today february 2017
Here are some brand and marketing news from February 2017:
1. Amazon Acquires Whole Foods Market
Amazon announced its acquisition of Whole Foods Market, a US-based chain of upscale grocery stores, for $13.7 billion. The deal marked Amazon's entry into the brick-and-mortar retail space and raised questions about the future of traditional retail. (Source: The New York Times)
2. Facebook Launches Facebook Watch
Facebook launched Facebook Watch, a video-on-demand service that allows users to discover and watch videos from creators and publishers. The service is available in the US, UK, and Australia, and is expected to compete with YouTube and other video streaming platforms. (Source: Adweek)
3. Snapchat Introduces Snap Map
Snapchat introduced Snap Map, a feature that allows users to share their location with friends and see where they are in real-time. The feature uses GPS and other location-based technologies to provide a map view of users' locations. (Source: The Verge)
4. Google Launches Google Assistant
Google launched Google Assistant, a virtual assistant that can perform tasks, answer questions, and control smart home devices. The assistant is available on Google Home, Google Pixel, and other devices. (Source: CNET)
5. Coca-Cola Launches Coca-Cola Zero Sugar
Coca-Cola launched Coca-Cola Zero Sugar, a new version of its popular zero-calorie soda. The brand is targeting younger consumers who are looking for a sugar-free and calorie-free alternative to traditional soda. (Source: AdAge)
6. Apple Acquires Lattice Data
Apple acquired Lattice Data, a company that specializes in artificial intelligence and machine learning. The acquisition is expected to enhance Apple's AI capabilities and improve its Siri virtual assistant. (Source: TechCrunch)
7. McDonald's Launches Mobile Ordering
McDonald's launched mobile ordering in the US, allowing customers to order and pay for their food using their smartphones. The service is available through the McDonald's app and is expected to increase efficiency and reduce wait times. (Source: Fast Company)
8. Twitter Introduces Live Streaming Periscope
Twitter introduced Live Streaming Periscope, a feature that allows users to broadcast live video to their followers. The feature is available on iOS and Android devices and is expected to increase engagement and reach on the platform. (Source: The Verge)
9. Procter & Gamble Launches P&G Ventures
Procter & Gamble launched P&G Ventures, a new innovation incubator that focuses on developing new products and services. The incubator is expected to accelerate innovation and drive growth for the company. (Source: AdAge)
10. Uber Launches Uber Eats
Uber launched Uber Eats, a food delivery service that allows users to order food from local restaurants and have it delivered to their doorstep. The service is available in several cities around the world and is expected to compete with other food delivery services like Grubhub and DoorDash. (Source: TechCrunch)
These are just a few of the brand and marketing news stories from February 2017. If you'd like to know more, feel free to ask!