Brand and marketing news

Here are some recent brand and marketing news:

Brand News

  1. Coca-Cola's New Logo: Coca-Cola has introduced a new logo, its first redesign in over 100 years. The new logo features a more simplified and modern design, with a focus on the brand's iconic script font. (Source: AdAge)
  2. Nike's New Logo: Nike has also introduced a new logo, featuring a swoosh that is more rounded and simplified. The new logo is part of a larger rebranding effort aimed at appealing to a younger generation. (Source: AdWeek)
  3. Amazon's New Brand: Amazon has launched a new brand, Amazon Care, which offers a range of health and wellness products and services. The brand is aimed at helping customers take care of their physical and mental health. (Source: The Verge)

Marketing News

  1. Influencer Marketing: A new study by Influencer Marketing Hub found that 70% of marketers plan to increase their influencer marketing budgets in the next year. The study also found that 55% of marketers believe that influencer marketing is more effective than traditional advertising. (Source: Influencer Marketing Hub)
  2. Social Media Advertising: A new report by Hootsuite found that social media advertising is becoming increasingly important for businesses, with 71% of marketers planning to increase their social media ad spend in the next year. (Source: Hootsuite)
  3. Voice Search: A new study by BrightEdge found that 50% of consumers use voice search to find products and services online. The study also found that 70% of marketers are not optimizing their websites for voice search. (Source: BrightEdge)
  4. Customer Experience: A new report by Forrester found that 72% of consumers say that customer experience is more important than price when it comes to making a purchase decision. (Source: Forrester)
  5. Email Marketing: A new study by Campaign Monitor found that 73% of marketers say that email marketing is their most effective marketing channel. The study also found that 61% of marketers plan to increase their email marketing budgets in the next year. (Source: Campaign Monitor)

Industry News

  1. Google's New Algorithm: Google has announced a new algorithm update that aims to improve the quality of search results. The update, called the "Bert" algorithm, uses artificial intelligence to better understand the context and meaning of search queries. (Source: Search Engine Land)
  2. Facebook's New Features: Facebook has announced several new features, including a new "Reels" feature that allows users to create short videos, and a new "Checkout" feature that allows users to make purchases directly from the app. (Source: The Verge)
  3. Apple's New Services: Apple has launched several new services, including Apple TV+, Apple Arcade, and Apple News+. The services are aimed at providing users with a range of entertainment and news options. (Source: Apple)