Books on how to market new services pdf

Here are some popular books on marketing new services that you can download as a PDF:

  1. "Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne: This book provides a framework for creating a new market space and differentiating your service from competitors.
  2. "Positioning: The Battle for Your Mind" by Al Ries and Jack Trout: This classic book teaches you how to create a unique position for your service in the minds of your target audience.
  3. "The Service Profit Chain" by James L. Heskett, Thomas O. Jones, Gary W. Loveman, W. Earl Sasser Jr., and Leonard A. Schlesinger: This book explores the link between service quality, customer satisfaction, and profitability.
  4. "Marketing Services: New Insights for Profitable Growth" by Philip Kotler and Gary Armstrong: This book provides a comprehensive guide to marketing services, including strategies for creating and delivering value.
  5. "The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of The Ritz-Carlton Hotel Company" by Joseph A. Michelli: This book shares the customer service strategies of the Ritz-Carlton hotel chain, which can be applied to any service industry.
  6. "Influence: The Psychology of Persuasion" by Robert Cialdini: This book explores the six universal principles of influence that drive human behavior, which can be applied to marketing and selling services.
  7. "The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World" by Fred Reichheld: This book provides a framework for measuring customer loyalty and creating a customer-driven business.
  8. "Marketing in the Moment: Inspiring Anytime, Anywhere, Anyplace Marketing" by Bob Garfield and Doug Levy: This book explores the concept of "moments of truth" and how to create memorable experiences for customers.
  9. "The Experience Economy: Work Is Theatre & Every Business a Stage" by B. Joseph Pine II and James H. Gilmore: This book explores the concept of creating memorable experiences for customers and how to apply it to your service business.
  10. "The Service Revolution: How to Create a Customer-Centric Business" by John R. Brandjord: This book provides a comprehensive guide to creating a customer-centric business, including strategies for marketing and delivering services.

Please note that some of these books may not be available for free download, but you can purchase them in PDF format from online retailers like Amazon or download them from your local library or university.