Books on how to market new services

Here are some popular books on how to market new services:

  1. "Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne: This book provides a framework for creating a unique value proposition and differentiating your service from competitors.
  2. "Positioning: The Battle for Your Mind" by Al Ries and Jack Trout: This classic book teaches you how to create a unique position for your service in the minds of your target audience.
  3. "The Service Profit Chain" by James L. Heskett, Thomas O. Jones, Gary W. Loveman, W. Earl Sasser, and Leonard A. Schlesinger: This book explores the link between service quality, customer satisfaction, and profitability.
  4. "Marketing Services: The 30-Governance-Model" by Philip Kotler and Dipak C. Jain: This book provides a comprehensive framework for marketing services, including strategies for creating value and building relationships.
  5. "The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of The Ritz-Carlton Hotel Company" by Joseph A. Michelli: This book shares the secrets of the Ritz-Carlton's customer service success and provides practical advice for creating a legendary customer experience.
  6. "Influence: The Psychology of Persuasion" by Robert Cialdini: This book explores the six universal principles of influence that drive human behavior, including reciprocity, commitment, and social proof.
  7. "The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World" by Fred Reichheld: This book provides a framework for measuring customer loyalty and creating a customer-driven business.
  8. "Marketing in the Moment: Inspiring Anytime, Anywhere, Anyplace Marketing" by Bob Garfield and Doug Levy: This book explores the art of creating memorable marketing experiences that resonate with customers.
  9. "The Experience Economy: Work Is Theatre & Every Business a Stage" by B. Joseph Pine II and James H. Gilmore: This book argues that businesses must create memorable experiences to differentiate themselves and attract customers.
  10. "The Marketing of Services: New Insights from an International Perspective" edited by J. A. Fitzsimmons and M. J. Fitzsimmons: This book provides a comprehensive overview of the marketing of services, including strategies for creating value and building relationships.
  11. "Service Marketing: A Strategic Approach" by Christopher Lovelock: This book provides a strategic approach to marketing services, including strategies for creating value and building relationships.
  12. "Marketing Services: A Guide to the Fundamentals" by David A. Aaker: This book provides a comprehensive guide to marketing services, including strategies for creating value and building relationships.

These books offer a range of perspectives and strategies for marketing new services, from creating a unique value proposition to building memorable experiences.