Books on how to market new ideas pdf

Here are some popular books on marketing new ideas in PDF format:

  1. "The Innovator's Dilemma" by Clayton M. Christensen - This book explores how companies can innovate and market new ideas despite the challenges they face.
  2. "Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne - This book provides a framework for creating and marketing new ideas that disrupt existing markets.
  3. "The Lean Startup" by Eric Ries - This book provides a methodology for launching and marketing new ideas, focusing on rapid experimentation and iteration.
  4. "Crossing the Chasm" by Geoffrey A. Moore - This book provides a framework for marketing new ideas to early adopters and scaling up to the mass market.
  5. "The Art of the Start" by Guy Kawasaki - This book provides a comprehensive guide to launching and marketing new ideas, including tips on pitching, branding, and marketing.
  6. "Marketing in the Age of Google" by Mark W. Schaefer - This book provides a comprehensive guide to marketing new ideas in the digital age, including search engine optimization (SEO) and social media marketing.
  7. "Influence: The Psychology of Persuasion" by Robert Cialdini - This book provides a comprehensive guide to understanding how people make decisions and how to market new ideas to them.
  8. "Contagious: Why Things Catch On" by Jonah Berger - This book provides a comprehensive guide to understanding how ideas spread and how to market new ideas to make them go viral.
  9. "The Tipping Point" by Malcolm Gladwell - This book provides a comprehensive guide to understanding how ideas spread and how to market new ideas to reach a critical mass.
  10. "Innovation and Entrepreneurship" by Peter Drucker - This book provides a comprehensive guide to understanding how to innovate and market new ideas, including tips on entrepreneurship and leadership.

Please note that some of these books may not be available in their entirety as a free PDF download. However, you can often find excerpts, summaries, or reviews online that can provide valuable insights and information.