Best time to post a news

The best time to post a news article depends on various factors, including your target audience, their location, and their online habits. Here are some general guidelines to help you determine the best time to post a news article:

  1. Peak hours: Typically, the best time to post a news article is during peak hours when online engagement is highest. In the United States, this is usually between 12 pm and 4 pm EST (9 am and 1 pm PST).
  2. Lunch break: Many people take a break during their lunch hour to catch up on news and social media. Posting a news article around 12 pm EST (9 am PST) can help you reach a larger audience.
  3. Afternoon rush: The afternoon rush hour, around 2 pm EST (11 am PST), is another peak time for online engagement. People may be taking a break from work or school to check their social media feeds.
  4. Evening commute: The evening commute, around 4 pm EST (1 pm PST), is also a good time to post a news article. People may be checking their phones or laptops during their daily commute.
  5. Avoid early morning and late evening: Avoid posting news articles during early morning hours (before 9 am EST/6 am PST) or late evening hours (after 9 pm EST/6 pm PST), as online engagement tends to be lower during these times.
  6. Consider your audience's time zone: If your target audience is located in a different time zone, adjust your posting schedule accordingly. For example, if your audience is primarily in Europe, you may want to post during peak hours in Europe, which is usually between 10 am and 2 pm CET (Central European Time).
  7. Experiment and analyze: Keep an eye on your website analytics and social media metrics to see when your audience is most engaged. Experiment with different posting times and analyze the results to determine what works best for your specific audience.
  8. Consider the type of news: If you're posting breaking news or urgent news, it's best to post it as soon as possible, regardless of the time. For more general news or feature articles, you may have more flexibility with your posting schedule.
  9. Use social media scheduling tools: Utilize social media scheduling tools like Hootsuite, Buffer, or Sprout Social to schedule your posts in advance and reach your audience at the best times.
  10. Be consistent: Consistency is key when it comes to posting news articles. Aim to post at the same time every day or week to maintain a consistent schedule and keep your audience engaged.

Remember, these are general guidelines, and the best time to post a news article may vary depending on your specific audience and online habits.