A-list comedian and actor, Bright Okpocha, popularly known as Basketmouth, has raised alarm on the dwindling status of stand-up comedy in Nigeria.
The humour merchant joined a panel of communication experts at Viacom International Media Networks Africa’s (VIMN Africa) forum at Social Media Week Lagos to discuss the future of content in Africa.
The captivating discussion, which was themed ‘Music, Content and Consumer Experiences…Changing The African Narrative’, was moderated by MTV Base VJ, Folu Storms and featured MTV Base Africa (ROA) Senior Channel Manager, Viacom International Media Networks Africa, Solafunmi Oyeneye; Founder and Principal Consultant, Peaceville Entertainment Group, Ernest Audu; CEO and Chief Creative Officer at X3M Ideas Limited and X3M Music, Steve Babaeko and Publisher of Nigerian Entertainment Today, founder of BlackHouse Media and ID Africa, Ayeni Adekunle.
Basketmouth, however, noted that while he has no problem with
Expressing his displeasure with comedians who take the easy route
Basketmouth also urged upcoming acts to work on their content and create a fan base for themselves before approaching brands and demanding showcase opportunities. In addition to honing their craft and building their engagement, Basketmouth also encouraged consistency because opportunity for the next big gig might just be a view away. “Create content that is buyable. All you need is good content and it will sell by itself.”