Bank of america new logo 2019
In 2019, Bank of America introduced a new logo as part of a broader rebranding effort. The new logo is a simplified and modernized version of the bank's previous logo, which featured a more ornate and serifed font.
The new Bank of America logo, designed by the design firm Lippincott, features a clean and sans-serif font with a bold and modern aesthetic. The logo is designed to be more versatile and adaptable across different platforms and mediums, including digital and print.
Here are some key features of the new Bank of America logo:
- Simplified font: The new logo features a simplified and modernized font that is easier to read and more versatile.
- Bold and modern aesthetic: The logo has a bold and modern aesthetic that is designed to appeal to a younger and more tech-savvy audience.
- Color scheme: The logo features a color scheme that is consistent with Bank of America's brand identity, including the signature blue and white colors.
- Iconic mark: The logo includes an iconic mark that is designed to represent the bank's commitment to innovation and technology.
Overall, the new Bank of America logo is designed to be more modern, versatile, and adaptable, while still maintaining the bank's brand identity and heritage.