Baby boomers shopping on thanksgiving day new year halloween
A fascinating topic! Here are some insights on baby boomers' shopping habits on Thanksgiving Day, New Year's, and Halloween:
Thanksgiving Day Shopping:
- According to the National Retail Federation (NRF), in 2020, 23% of baby boomers (born between 1946 and 1964) planned to shop on Thanksgiving Day, which is lower than the overall average of 34%.
- A survey by the market research firm, Nielsen, found that in 2019, 21% of baby boomers planned to shop on Thanksgiving Day, with 44% of them shopping online and 31% in-store.
- Baby boomers tend to prioritize family and friends over shopping on Thanksgiving Day, with 64% saying they will spend the day with loved ones, according to a survey by the Pew Research Center.
New Year's Shopping:
- The NRF reports that in 2020, 34% of baby boomers planned to shop on New Year's Day, which is slightly higher than the overall average of 32%.
- A survey by the market research firm, Harris Poll, found that in 2019, 41% of baby boomers planned to shop on New Year's Day, with 55% of them shopping online and 31% in-store.
- Baby boomers tend to focus on post-holiday sales and clearance events on New Year's Day, with 44% saying they will shop for deals on clothing, shoes, and accessories, according to a survey by the Pew Research Center.
Halloween Shopping:
- The NRF reports that in 2020, 27% of baby boomers planned to shop for Halloween costumes and decorations, which is lower than the overall average of 34%.
- A survey by the market research firm, Nielsen, found that in 2019, 24% of baby boomers planned to shop for Halloween costumes and decorations, with 44% of them shopping online and 31% in-store.
- Baby boomers tend to prioritize trick-or-treating and other Halloween activities over shopping, with 64% saying they will participate in trick-or-treating, according to a survey by the Pew Research Center.
In general, baby boomers tend to shop less frequently and in smaller quantities compared to younger generations. However, they still play an important role in the retail industry, particularly during holiday seasons. Retailers often cater to baby boomers' preferences by offering in-store pickup options, easy returns, and loyalty programs to encourage repeat business.