Auto dealer marketing news

Here are some recent news and trends in auto dealer marketing:

1. Digital Marketing Dominates: According to a study by Urban Science, 85% of car buyers research online before visiting a dealership. As a result, auto dealers are shifting their marketing budgets to digital channels, such as social media, email, and search engine optimization (SEO).

2. Social Media Ads: Social media platforms like Facebook, Instagram, and Twitter are becoming increasingly popular for auto dealers to reach potential customers. A study by DealerSocket found that 71% of dealerships use social media advertising, with Facebook being the most popular platform.

3. Video Marketing: Video content is becoming a key component of auto dealer marketing strategies. According to a study by DealerRefresh, 75% of dealerships use video content to promote their inventory, with YouTube being the most popular platform.

4. Email Marketing: Email marketing is still an effective way for auto dealers to reach customers and prospects. According to a study by Constant Contact, 77% of dealerships use email marketing, with the majority using it to promote sales and service offers.

5. Customer Reviews: Online reviews are becoming increasingly important for auto dealers, with 85% of consumers trusting online reviews as much as personal recommendations, according to a study by DealerRater.

6. Mobile Optimization: With more and more car buyers using their mobile devices to research and purchase vehicles, auto dealers are focusing on mobile optimization to ensure their websites and marketing materials are mobile-friendly.

7. Personalization: Personalization is becoming a key trend in auto dealer marketing, with dealerships using data and analytics to tailor their marketing messages and offers to individual customers.

8. Influencer Marketing: Influencer marketing is becoming more popular in the auto industry, with dealerships partnering with social media influencers to promote their brands and products.

9. Voice Search: With the rise of voice assistants like Siri, Alexa, and Google Assistant, auto dealers are starting to optimize their websites and marketing materials for voice search.

10. Data-Driven Marketing: Data-driven marketing is becoming increasingly important for auto dealers, with dealerships using data and analytics to measure the effectiveness of their marketing campaigns and make data-driven decisions.

Some recent news articles and trends in auto dealer marketing include: