Author of new business road test

You're referring to the "Business Road Test"!

The author of the "Business Road Test" is none other than John W. Mullins, a renowned expert in entrepreneurship and innovation. Mullins is a professor of entrepreneurship at Imperial College Business School in London and has written several books on entrepreneurship, innovation, and business strategy.

The "Business Road Test" is a practical guide that helps entrepreneurs and small business owners develop and test their business ideas. The book provides a structured approach to evaluating the feasibility of a business idea, identifying potential pitfalls, and creating a plan for success.

Mullins' work has been widely praised for its accessibility, practicality, and ability to help entrepreneurs and small business owners navigate the challenges of starting and growing a business.