Arthur new rolls royce

You're referring to Sir Arthur New, the British businessman who was the chairman of Rolls-Royce Motors from 1971 to 1987.

Under Sir Arthur's leadership, Rolls-Royce Motors experienced a significant resurgence in fortunes. He played a key role in the development of the company's iconic models, including the Silver Shadow, Silver Spirit, and Corniche.

Sir Arthur was known for his vision, entrepreneurial spirit, and commitment to quality. He was instrumental in transforming Rolls-Royce Motors into a global luxury brand, and his tenure saw the company's sales and profitability increase significantly.

Some of Sir Arthur's notable achievements during his time at Rolls-Royce Motors include:

  1. Revitalizing the company's product range: Sir Arthur oversaw the development of new models, such as the Silver Shadow and Silver Spirit, which helped to revitalize the company's product range and appeal to a wider audience.
  2. Expanding the company's global presence: Under Sir Arthur's leadership, Rolls-Royce Motors expanded its global presence, establishing new dealerships and increasing its sales in key markets such as the United States, Europe, and Asia.
  3. Improving quality and craftsmanship: Sir Arthur was committed to maintaining the highest standards of quality and craftsmanship at Rolls-Royce Motors. He invested heavily in new manufacturing technologies and processes, and implemented rigorous quality control measures to ensure that every vehicle that left the factory met the company's exacting standards.
  4. Building strong relationships with customers: Sir Arthur was known for his passion for building strong relationships with Rolls-Royce Motors' customers. He believed that the company's success depended on its ability to deliver exceptional customer service and satisfaction, and he worked tirelessly to ensure that every customer felt valued and looked after.

Overall, Sir Arthur New played a significant role in shaping the history of Rolls-Royce Motors, and his legacy continues to be felt in the company's commitment to quality, craftsmanship, and customer satisfaction.