Applies to all new and existing customers

A common phrase!

"Applies to all new and existing customers" is a disclaimer that indicates that a particular offer, promotion, or policy applies to all customers, regardless of whether they are new or have been with the company for a while.

This phrase is often used to:

  1. Clarify that a promotion or offer is available to all customers, not just new ones.
  2. Ensure that existing customers are aware of the same terms and conditions as new customers.
  3. Prevent any misunderstandings or disputes about the applicability of a particular offer or policy.

Examples of where you might see this phrase include:

By including this phrase, companies can ensure transparency and consistency in their dealings with customers, and help prevent any potential misunderstandings or disputes.