Apples tim cook just made a massive new product announcement

I think there may be some confusion here!

Tim Cook is the CEO of Apple, not Apples (a type of fruit). Apple is a technology company that designs, manufactures, and markets consumer electronics, computer software, and online services.

If Tim Cook made a massive new product announcement, it would likely be related to a new Apple product or service, not a new type of apple fruit!

So, what's the announcement?