Apple's new market entry

Apple has been expanding its presence in various markets and industries beyond its traditional focus on consumer electronics. Here are some of Apple's new market entries:

  1. Healthcare: Apple has been investing in healthcare technology, including the acquisition of Gliimpse, a health data startup. Apple has also launched the Apple Watch, which includes features like electrocardiogram (ECG) readings and fall detection.
  2. Financial Services: Apple launched Apple Card, a credit card in partnership with Goldman Sachs, in 2019. The card offers cashback rewards, no fees, and easy management through the Wallet app.
  3. Gaming: Apple acquired Beats Electronics, a gaming company, in 2014. Apple has also launched Apple Arcade, a subscription-based gaming service that offers exclusive games for iOS devices.
  4. Education: Apple launched Apple Teacher, a professional development program for educators, in 2017. The program provides resources and training to help teachers integrate technology into their classrooms.
  5. Autonomous Systems: Apple has been investing in autonomous systems, including self-driving cars. The company has partnered with Volkswagen to develop an autonomous electric vehicle.
  6. Home Automation: Apple acquired Latch, a smart lock company, in 2018. Apple has also launched HomeKit, a platform that allows users to control and automate their smart home devices.
  7. Enterprise Software: Apple has been expanding its presence in the enterprise software market, including the acquisition of Workflow, a task automation app. Apple has also launched Apple Business Manager, a platform that helps businesses manage their Apple devices.
  8. Artificial Intelligence: Apple has been investing in artificial intelligence (AI) research and development, including the acquisition of Turi, an AI startup. Apple has also launched Siri, a virtual assistant that uses AI to answer user queries.
  9. Cybersecurity: Apple has been expanding its cybersecurity capabilities, including the acquisition of AuthenTec, a biometric authentication company. Apple has also launched Face ID, a facial recognition system that provides secure biometric authentication.
  10. Augmented Reality: Apple has been investing in augmented reality (AR) technology, including the acquisition of Metaio, an AR startup. Apple has also launched ARKit, a platform that allows developers to create AR experiences for iOS devices.

These are just a few examples of Apple's new market entries. The company continues to explore new industries and technologies, and it's likely that we'll see even more new market entries from Apple in the future.