Animal planet new identity
You're referring to the rebranding of Animal Planet!
In 2020, Animal Planet underwent a major rebranding effort, introducing a new logo, visual identity, and tone of voice. The goal was to refresh the brand's image and appeal to a broader audience, while still maintaining its commitment to wildlife and animal-related content.
Here are some key changes:
- New Logo: The iconic animal globe logo was replaced with a stylized, modern design featuring a stylized "AP" monogram, surrounded by a circle with a subtle animal pattern.
- Color Palette: The brand's color scheme was updated to a more vibrant and energetic palette, featuring shades of blue, green, and yellow.
- Typography: The font used in the brand's identity was changed to a clean, modern sans-serif font, making it more legible and versatile.
- Tone of Voice: The brand's tone was shifted from a more serious, educational tone to a more approachable, entertaining, and engaging one, with a focus on storytelling and emotional connections.
- Visual Identity: The brand's visual identity was updated to feature more dynamic, high-energy visuals, including bold graphics, vibrant colors, and striking imagery.
The rebranding effort aimed to appeal to a broader audience, including younger viewers and those interested in wildlife and animal-related content beyond traditional documentary-style programming. The new identity is designed to be more flexible and adaptable, allowing the brand to expand into new formats, such as digital content, social media, and live events.
What do you think of the new Animal Planet identity?