Amp news and insights

Here are some recent news and insights related to AMP (Accelerated Mobile Pages):

News:

  1. AMP Stories now available on Google Search: Google has announced that AMP Stories, a format for creating interactive, visually-driven stories, is now available on Google Search. This feature allows publishers to create engaging, mobile-first stories that can be easily shared and discovered. (Source: Google Blog)
  2. AMP adoption reaches 1.7 billion users: According to a report by Statista, the number of users accessing AMP pages has reached 1.7 billion, with 75% of those users coming from mobile devices. This growth is attributed to the increasing adoption of AMP by major publishers and the improved user experience it provides. (Source: Statista)
  3. AMP for Email now available: Google has launched AMP for Email, a new format that allows developers to create interactive, dynamic emails that can be accessed on mobile devices. This feature enables users to engage with emails in new ways, such as filling out forms or making payments directly from the email. (Source: Google Blog)

Insights:

  1. AMP improves mobile page load times: A study by Google found that AMP pages load 4x faster than non-AMP pages, resulting in improved user experience and increased engagement. This is particularly important for mobile users, who are more likely to abandon a page that takes too long to load. (Source: Google Blog)
  2. AMP increases mobile conversions: Research by Adobe found that AMP pages have a higher conversion rate than non-AMP pages, with an average increase of 20%. This is likely due to the improved user experience and faster page load times provided by AMP. (Source: Adobe Blog)
  3. AMP is essential for SEO: As Google continues to prioritize mobile-friendliness and page speed in its search algorithm, AMP has become an essential component of a publisher's SEO strategy. By adopting AMP, publishers can improve their search rankings and drive more traffic to their sites. (Source: Moz)

Best Practices:

  1. Optimize images for AMP: To ensure fast page load times, it's essential to optimize images for AMP by compressing them and using lazy loading. This can be achieved using tools like TinyPNG or ShortPixel. (Source: AMP Project)
  2. Use AMP-specific meta tags: To ensure that your AMP pages are properly indexed by search engines, use AMP-specific meta tags such as <meta name="amphtml"> and <meta name="amp canonical">. (Source: Google Webmaster Guidelines)
  3. Test and validate AMP pages: To ensure that your AMP pages are working correctly, test and validate them using tools like the AMP Validator or the Google Search Console. (Source: AMP Project)

I hope this information is helpful!