Amadeus new logo

You're referring to the new logo of Amadeus, a leading travel technology company!

In October 2020, Amadeus unveiled a new logo, which marks a significant milestone in the company's brand evolution. The new logo is designed to reflect the company's commitment to innovation, customer-centricity, and its role as a trusted partner in the travel industry.

Here are some key features of the new Amadeus logo:

  1. Simplified and modern design: The new logo features a clean, minimalist design that is easy to recognize and remember.
  2. Circle and arrow: The logo consists of a circle with an arrow pointing upwards, symbolizing the company's focus on innovation, growth, and customer success.
  3. Color scheme: The logo features a bold, bright blue color (#007bff), which represents trust, reliability, and expertise.
  4. Typography: The custom-designed typography is modern, friendly, and approachable, conveying Amadeus' commitment to customer-centricity and collaboration.

The new logo is being rolled out across all Amadeus touchpoints, including its website, social media, marketing materials, and product interfaces. The company aims to use the new logo to reinforce its brand identity and values, while also signaling its continued commitment to innovation and customer satisfaction.

What do you think of the new Amadeus logo?