Alaska air agrees buy virgin america 2 6 billion

That's correct! On April 4, 2016, Alaska Air Group, the parent company of Alaska Airlines, announced that it would acquire Virgin America for $2.6 billion. The acquisition was completed on December 14, 2016, and Virgin America became a subsidiary of Alaska Air Group.

The acquisition was seen as a strategic move by Alaska Airlines to expand its presence on the West Coast and increase its competitiveness in the US airline market. Virgin America, which was founded in 2007, had a strong brand reputation and a loyal customer base, particularly among young travelers and those who valued its unique amenities and in-flight entertainment options.

As part of the acquisition, Alaska Airlines absorbed Virgin America's routes, aircraft, and employees, and began to integrate the two airlines' operations. Virgin America's brand and operations were phased out over time, with Alaska Airlines adopting many of Virgin America's amenities and services, such as its premium cabins and in-flight entertainment options.

The acquisition was seen as a positive move for both airlines, as it allowed Alaska Airlines to expand its reach and offerings, while also providing Virgin America's employees and customers with a more stable and secure future.