Ait news rate card

A rate card is a document that outlines the pricing and services offered by a media outlet, such as a newspaper, magazine, or online publication. Here is a sample rate card for an online publication, including advertising options and pricing:

Display Advertising

• Banner Ads:
  • Leaderboard (728x90): $500 per month
  • Rectangle (300x250): $300 per month
  • Skyscraper (160x600): $400 per month
• Sponsored Content:
  • Article-level sponsorship: $1,000 per article
  • Section-level sponsorship: $5,000 per month
• Native Ads:
  • In-feed ads: $500 per month
  • Recommendation widgets: $300 per month

Sponsored Content

• Sponsored articles: $1,000 per article
• Sponsored videos: $2,000 per video
• Sponsored podcasts: $1,500 per episode

Native Advertising

• In-feed ads: $500 per month
• Recommendation widgets: $300 per month
• Sponsored content units: $1,000 per month

Email Newsletters

• Sponsored email newsletters: $1,000 per send
• Dedicated email newsletters: $5,000 per send

Social Media

• Sponsored social media posts: $500 per post
• Social media contests: $1,000 per contest

Video Advertising

• Pre-roll ads: $2,000 per 1,000 views
• Mid-roll ads: $1,500 per 1,000 views
• Post-roll ads: $1,000 per 1,000 views

Audio Advertising

• Sponsored podcasts: $1,500 per episode
• Audio ads: $1,000 per 1,000 impressions

Print Advertising

• Print ads: $1,000 per insertion
• Print inserts: $500 per insertion

Special Promotions

• Special promotions, such as holiday-themed ads or limited-time offers, may be available at a discounted rate.

Minimum Ad Spend

• A minimum ad spend of $500 per month applies to all advertising options.

Payment Terms

• Payment is due within 30 days of invoice date.
• A 2% late fee will be applied to unpaid invoices.

Cancellation Policy

• Cancellations must be made in writing at least 30 days prior to the end of the current billing cycle.
• A cancellation fee of 50% of the remaining balance may apply.

Targeting Options

• Targeting options, such as demographics, interests, and behaviors, are available for an additional fee.

Additional Services

• Additional services, such as content creation, design, and copywriting, are available for an additional fee.

Please note that this is just a sample rate card and actual rates may vary depending on the publication, audience, and other factors.