Aim global nigeria new marketing plan 2017

Here is a sample marketing plan for Aim Global Nigeria for 2017:

Executive Summary

Aim Global Nigeria aims to increase its market share and revenue in the Nigerian market by implementing a comprehensive marketing plan that targets both existing and new customers. The plan focuses on leveraging digital marketing, social media, and strategic partnerships to promote the company's products and services.

Marketing Objectives

  1. Increase brand awareness by 20% among the target audience.
  2. Increase sales revenue by 30% compared to 2016.
  3. Expand the customer base by 25% through targeted marketing campaigns.
  4. Improve customer retention rate by 15% through effective customer service and loyalty programs.

Target Market

  1. Demographics: Middle to upper-class individuals, aged 25-45, living in urban areas.
  2. Psychographics: Individuals seeking financial freedom, health and wellness, and personal development.
  3. Geographic location: Major cities in Nigeria, including Lagos, Abuja, Port Harcourt, and Ibadan.

Marketing Strategies

  1. Digital Marketing:
    • Develop a responsive website and mobile app to improve user experience.
    • Utilize search engine optimization (SEO) to increase online visibility.
    • Run targeted Google Ads and social media ads to reach the target audience.
  2. Social Media Marketing:
    • Leverage Facebook, Instagram, Twitter, and LinkedIn to engage with customers and promote products.
    • Create engaging content, including videos, infographics, and blog posts.
    • Utilize influencer marketing to reach a wider audience.
  3. Content Marketing:
    • Develop a blog to share valuable content on health, wellness, and personal development.
    • Create informative videos and podcasts to educate customers about Aim Global products.
    • Utilize email marketing to nurture leads and promote products.
  4. Partnerships and Collaborations:
    • Partner with health and wellness centers, gyms, and spas to promote products.
    • Collaborate with influencers and thought leaders in the health and wellness industry.
    • Develop strategic partnerships with other businesses to expand the customer base.
  5. Event Marketing:
    • Organize seminars, workshops, and webinars to educate customers about Aim Global products.
    • Host events and contests to engage with customers and promote products.
  6. Public Relations:
    • Develop a media kit to promote Aim Global products and services.
    • Utilize press releases to announce new products and services.
    • Leverage media coverage to increase brand awareness.

Budget Allocation

  1. Digital Marketing: 30%
  2. Social Media Marketing: 20%
  3. Content Marketing: 20%
  4. Partnerships and Collaborations: 15%
  5. Event Marketing: 10%
  6. Public Relations: 5%

Timeline

  1. Q1 2017: Develop marketing plan, launch digital marketing campaigns, and establish social media presence.
  2. Q2 2017: Launch content marketing campaigns, partner with influencers and thought leaders, and host events.
  3. Q3 2017: Analyze results, adjust marketing strategies, and plan for Q4.
  4. Q4 2017: Launch holiday promotions, host webinars, and plan for 2018.

Performance Metrics

  1. Website traffic and engagement metrics (e.g., page views, bounce rate, time on site).
  2. Social media metrics (e.g., followers, engagement rate, reach).
  3. Sales revenue and customer acquisition metrics.
  4. Customer retention and satisfaction metrics.

By implementing this marketing plan, Aim Global Nigeria aims to increase its market share and revenue in the Nigerian market, while also improving customer retention and satisfaction.