Agu.g.a 2014 new model of external business environment

The AGU.G.A. framework is a tool used to analyze the external business environment. Here is an updated version of the AGU.G.A. framework for 2014, which includes new models and trends:

A - Attitudes and Values:

• Shift towards sustainability and social responsibility
• Increased focus on corporate social responsibility (CSR)
• Growing importance of employee engagement and well-being
• Changing attitudes towards work-life balance

G - Government Policies and Regulations:

• Increased regulation and scrutiny of businesses
• Growing importance of compliance and risk management
• New regulations on data protection and privacy
• Changes in tax laws and policies

U - Unconventional and Unpredictable:

• Rise of social media and its impact on business
• Increased use of big data and analytics
• Growing importance of innovation and entrepreneurship
• Unpredictable economic conditions and market fluctuations

G - Globalization and Geopolitics:

• Increased globalization and international trade
• Growing importance of emerging markets
• Changes in global supply chains and logistics
• Impact of geopolitics on business and trade

A - Alternative and New:

• Rise of alternative energy sources and sustainable technologies
• Growing importance of e-commerce and digital marketing
• Increased use of mobile devices and mobile payments
• New business models and innovations in industries such as healthcare and education

Some of the key trends and models that were emerging in 2014 include:

• The sharing economy and collaborative consumption
• The Internet of Things (IoT) and connected devices
• The rise of big data and analytics
• The growing importance of social media and online reputation
• The increasing focus on sustainability and corporate social responsibility

These trends and models continue to shape the external business environment and present opportunities and challenges for businesses to adapt and innovate.