Adwords news

Here are some recent news and updates from Google Ads (formerly Google AdWords):

1. Google Ads Introduces New Campaign Types

In October 2020, Google Ads introduced two new campaign types: Smart Shopping campaigns and Performance Max campaigns. Smart Shopping campaigns allow advertisers to create campaigns that automatically optimize for conversions, while Performance Max campaigns enable advertisers to reach users across multiple Google surfaces, including Search, Display, and YouTube.

2. Google Ads Introduces Automated Placements

In November 2020, Google Ads introduced Automated Placements, which allows advertisers to automatically place their ads on relevant websites and apps across the Google Display Network. This feature is designed to help advertisers reach their target audience more efficiently and effectively.

3. Google Ads Introduces New Ad Extensions

In December 2020, Google Ads introduced several new ad extensions, including:

• Callout Extensions: Allow advertisers to highlight specific features or benefits of their business.
• Call Extensions: Enable advertisers to add a call-to-action to their ads.
• Message Extensions: Allow advertisers to add a messaging feature to their ads.

4. Google Ads Introduces New Reporting Features

In January 2021, Google Ads introduced several new reporting features, including:

• Conversion Value View: Allows advertisers to view conversion values for each ad group and campaign.
• Return on Ad Spend (ROAS) View: Enables advertisers to view ROAS for each ad group and campaign.
• Custom Columns: Allows advertisers to create custom columns in their reports.

5. Google Ads Introduces New Targeting Options

In February 2021, Google Ads introduced several new targeting options, including:

• Custom Affinity Audiences: Allow advertisers to target users based on their interests and behaviors.
• Custom Similar Audiences: Enable advertisers to target users who are similar to their existing customers.
• Location Extensions: Allow advertisers to target users based on their location.

6. Google Ads Introduces New Ad Formats

In March 2021, Google Ads introduced several new ad formats, including:

• Responsive Search Ads: Allow advertisers to create ads that adapt to different screen sizes and devices.
• Video Ads: Enable advertisers to create video ads that can be displayed on YouTube and other Google surfaces.
• Display Ads: Allow advertisers to create display ads that can be displayed on websites and apps across the Google Display Network.

7. Google Ads Introduces New Budgeting Options

In April 2021, Google Ads introduced several new budgeting options, including:

• Smart Bidding: Allows advertisers to set bids based on their desired conversion goals.
• Target CPA: Enables advertisers to set bids based on their desired cost per acquisition.
• Target ROAS: Allows advertisers to set bids based on their desired return on ad spend.

These are just a few of the recent news and updates from Google Ads. If you're interested in learning more, I recommend checking out the official Google Ads blog or attending a Google Ads webinar.